OMA Member-exclusive, 75-minute free webinar, 10am to 11:15am, Tuesday June 28, 2022. 

Our work as museums involves developing experiences that meet the needs of our communities and then promoting them effectively to reach a wide audience. How can we use data to better understand our current and potential audiences?

Join Nader Shureih, Vice President, Business Development for the Public Sector at Environics Analytics to learn how understanding the profile of Ontario’s museum visitors—where they are, who they are, and their motivations—can help museums make strategic decisions to build the size of their audience.

This free webinar is possible thanks to the support of Environics Analytics and collaboration with George Brown College’s Professor Karen Sinotte.

This free webinar is provided as a benefit to members of the OMA. Not yet a member? Find out more on the OMA website.

Registration Link: https://us02web.zoom.us/webinar/register/WN_WxCccvXmTiq70Mq7wpaxEw

Speakers: 

Nader Shureih,  Vice President, Business Development – Public Sector,  Environics Analytics

For almost 20 years, Nader Shureih has worked across the public and private sectors in marketing and market research. He now serves as Vice President of Business Development in EA’s public sector practice. In his current role, Nader works with clients across government to address key business questions and helps them leverage data to get at insights that can be used towards real, effective outcomes. Prior to joining EA, he taught market research at the post-secondary level and managed the market research function at Service Canada.