Attracting Audiences: Successful Strategies to Raise Awareness of your Museum
Friday, October 8 - 2:30 to 3:45pm
Presenter:
Carolle Séguin, Audience Development Office, City of Ottawa
As museums strive to become and remain relevant to audiences with vastly changing demographics and limited leisure time, audience development is top of mind for museum professionals. This presentation will showcase the successful strategies utilized by a shared resources and matrix management model for museums.
Included in the presentation will be the approach taken to bring awareness of museums to organizations that may otherwise not be aware of them as opportunities for educational, recreational, cultural or natural heritage experiences, and how this differs from and is integrated into marketing and communications activities.
