Friday, October 8 - 2:30 to 3:45pm
Kelley Swift Jones, Curator, Simcoe County Museum; Gloria Taylor, Director/Curator, Orillia Museum of Art & History
A panel of the Simcoe County’s Archives, Art Galleries, Museums and Heritage Sites will discuss the background, current activities and future direction of their new collaborative marketing strategy. Issues discussed will include developing a collective brand identity, entering into the world of social marketing, implementing and delivering large scale group events, engaging the media, and group finances.
16 member museums, historic sites, archives and art galleries form an association that is internally known as SCAAGM. In 2008, members of SCAAGM were the recipients of a Trillium Grant to conduct a five year marketing strategy that proposes to raise the profile of the member organizations and increase visitor attendance in the next few years.