Thursday, October 7 - 3:45 to 5:00pm

Presenters:

 M. Christine Castle, Consultant, Museum Education & Interpretation; Valerie Lapp, Valerie Lapp Communications

“Marketing is all about selling stuff.”  “Museum programs change lives.” The marketing department just wants to dumb down everything.  Programmers can do just fine without marketing.”  Myths?

Two professionals in conversation with one another and session participants will talk about “myths” surrounding museum marketing and its relationship to programming.  The presenters will look at synergies and separate roles of marketing and museum programs in small to medium-size museums.  Research and resources from marketing and programming to help attract visitors and change lives will be presented.

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