Innovation in Developing New Citizen Audiences

Thursday, November 3 - 10:30 to 11:45am


Gillian Hewitt Smith, CEO and Executive Director, Institute for Canadian Citizenship; Gaye Mandel, Director, Advertising, Home Depot Canada; Caroline Oliver, Director of Development and Marketing, Kitchener-Waterloo Art Gallery; Ania Kordiuk, VP, Visitor Relations and Commercial Services, Royal Ontario Museum.

Download the Slides - Part 1
Download the Slides - Part 2
Download the Slides - Part 3


Session Description

Learn about innovative techniques museums and galleries are using to develop new citizen audiences in their community. With the ICC's Cultural Access Pass as a starting point, the panel will explore demographic and psychographic trends and discuss strategies for engaging new audiences, and the value in diversifying museum audiences.

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