THEMUSEUM - A (one-word, UPPER-) Case Study


Session Title:

THEMUSEUM - A (one-word, UPPER-) Case Study



David Marskell (CEO, THEMUSEUM of Ideas Transcending Objects)


Session Description:

In this session, THEMUSEUM’s CEO David Marskell will share the museum’s short history, transformation (from the Waterloo Regional Children's Museum), and the entrepreneurial approach to operations that have stretched institutional boundaries and redefined the image of a mid-sized Ontario museum. Presented as a case study, Marskell will provide an overview of the freedom and challenges that come with working "beyond the boundaries" of museum practices. Marskell will demonstrate how THEMUSEUM's mission "to scan the globe for fresh cultural content and use it to stage experiences that stimulate transformative connections for our audiences," is harnessed in each department in THEMUSEUM, from exhibitions and events to marketing and development.


Session Slides: 


Presenter Biographies:

David Marskell, CEO (THE MUSEUM of Ideas Transcending Objects)

David has twelve years of experience as the Director of Marketing at the Canadian National Exhibition and two years at Ontario Place where he spearheaded the successful Chinese Lantern Festival. He has been with THEMUSEUM for 6 years and worked hard to reenergize and rebrand THEMUSEUM into a thriving, vibrant arts and culture hub that welcomes visitors of all ages from across the province. David continues to dream big, encourage creativity and take risks in both his leadership role at THEMUSEUM bringing world class exhibitions to Kitchener Waterloo including Discovering Chimpanzees: The Remarkable World of Jane Goodall, Andy Warhol’s Factory 2009, in addition to the North American premiere of Treasures of China Featuring the Rock Carvings of Dazu, Unwrapping Egypt, and the Canadian Premiere of James Cameron’s AVATAR: The Exhibition. In addition to his CEO duties, David has taught part time at Conestoga College and is a Board Member of the Ontario Museums Association