Minister MacLeod Presents Sector Strategy for Renewal

Oct 30, 2020
The Honourable Lisa MacLeod Presents
Long-term Strategy for Resilience & Renewal
This afternoon, the Minister of Heritage, Sport, Tourism, and Culture Industries, the Honourable Lisa MacLeod presented in a live webcast of the Empire Club of Canada, addressing her Ministry's long term strategy for sectoral resilience and renewal. 

The Minister expressed the 'triple threat' affecting her sectors: "a clear public health crisis... a sudden and sharp economic downturn... and ... a massive social cost to the people of Ontario."

Highlighted quotes from today's event: 
  • Celebrate Ontario: "A more ambitious and redesigned Celebrate Ontario"
  • "Reinforce the work of the Ontario Trillium Foundation's $83 million Resiliency Fund and their annual $103 million budget"
  • "Destination Ontario will work with our Regional Tourism Organizations and other organizations related to tourism to develop a plan to kickstart tourism in our gateway citiesOttawa and Torontowhile also establishing a rural and remote tourism strategy"
  • "We will build out a strategy with the Ontario Arts Council to preserve and protect Ontario's core cultural institutions"
  • "After the provincial budget next week (November 5th), planning will begin for a consultation process with the industry and sector partners on how best to achieve this vision, with a White Paper consultation starting in late November"
  • "The discussion around this white paper will take place over a four-week period leading up to Christmas, and the feedback will inform the five-year plan that will be released and costed by mid-winter."
  • "This work will be done in conjunction with two teams I've appointed. The first, looking at long-range planning and branding around our programs and investments within the Ministry. A second will drill down into how we can best protect and build community capacity for all of our sectors at the local level."

Watch the full webcast HERE.


Minister MacLeod at 
OMA Annual Conference 2020

Thursday, November 5

The Honourable Lisa MacLeod, Ontario's Minister of Heritage, Sport, Tourism, and Culture Industries, will address delegates at the first virtual Ontario Museum Association Annual Conference 2020 at 10:10am on Thursday, November 5, 2020. 

Hear from Minister MacLeod about MHSTCI's plans for supporting resilience and renewal of the tourism and culture sectors—the hardest hit by COVID-19.


Register for Conference HERE

#OMAConf2020 Keynote Highlight 
Tourism and the Impacts of COVID-19

Thursday November 5
12:00 pm to 12:30 pm
David Adames
Niagara Parks Commission
It has been a century since the world has dealt with a global pandemic of this scale. The impact of COVID-19 on the tourism industry was immediate, dramatic and deep. Recovery will take time and there is no real playbook. The museum sector is not alone in addressing the impacts – we are in this together! This session will discuss COVID’s impacts, what may be required to move forward and which opportunities may be viable to emerge from this pandemic.

Register HERE.
For any questions or comments, please contact Marie Lalonde, Executive Director, ( or by phone at: 416-348-8672 or toll free, 1 866 662 8672. 

Ontario Museum Association
Monday-Friday, 9:00am - 5:00pm
Toll-free in ON: 1-866-662-8672
Phone: 416-348-8672
Fax: 416-348-0438
For Conference Registration inquiries, email:
OMA Twitter OMA Twitter
OMA Facebook OMA Facebook
OMA Instagram OMA Instagram
OMA Website OMA Website
Copyright © 2020 Ontario Museum Association, All rights reserved.
You are receiving this email as a member, stakeholder or partner of the Ontario Museum Association.
Our mailing address is:
Ontario Museum Association
50 Baldwin Street

TorontoOntario M5T 1L4