TODS Program One-year Price Freeze
Following concerns expressed by representatives from Ontario’s tourism industry and the OMA on behalf of museums, the Ministry of Tourism, Culture and Sport announced a negotiated price freeze for the Tourism-Oriented Directional Signing (TODS) program of 2019 on December 27, 2018. Read the press release by the Ministry of Tourism, Culture and Sport HERE. TODS representatives confirmed that previous TODS Participation Agreements (contracts) are extended at the same 2018 participation fees and terms up to December 31, 2019.
Revised invoices will be sent to TODS participants by mail. If you have already paid the invoice you previously received, you will be sent a refund shortly for the difference in the participation fees. Read the letter from Canadian TODS Limited HERE.Thanks to members' responses to the OMA TODS Survey, the OMA was able to more accurately present the financial issues created by the late notification and unanticipated substantial fee increases. The OMA expressed these concerns to Minister Tibollo on December 21, 2018, and also provided a draft report of anonymous collected information to MTCS staff. The OMA worked with Attractions Ontario and the Tourism Industry Association of Ontario (TIAO), and will be working together to improve the TODS Program. Read the OMA letter to Minister Tibollo HERE. Here are some results from the December OMA TODS Survey (thank you for your prompt feedback!):
- 40 museums responded
- 30% of our respondents said they would not be renewing at the increased 2019 prices
- 14 contributed additional comments by phone or email
- the total price invoiced to respondents increased by 111%
- the average museum saw their invoices jump 142%
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