ONmuseums: Ontario.live & Museums Reopening

Jun 11, 2020
Need to Know
- Ontario.live LAUNCHED!
- Sixth Townhall with Minister MacLeod
- Museums to Reopen with Restrictions in Parts of Ontario
- Minister MacLeod Statement
- Canadians' Attitudes on Returning to Indoor and Outdoor Arts and Cultural Events

Provincial News
-  $30M from the Regional Recovery and Relief Fund for Destination Marketing Organizations

OMA Initiatives
- Webinar: Planning to Reopen your Museum or Gallery - A Conversation
- Ontario Black History Society's President Natasha Henry's Article Published

Out of Province News
- Free Service: Connect with Qualified Business Advisors to Navigate the Impact of COVID-19

Funding Opportunities
- Young Canada Works Funding Decisions
- Virtual Museum of Canada - Call for Proposals

Other PD Opportunities

Upcoming OMA Dates

COVID-19 Resources - Including Reopening Resources
Need to Know
Ontario.live LAUNCHED!
The Ministry of Heritage, Sport, Tourism, and Culture Industries is working with industry and agency partners to launch Ontario Live — a new virtual hub designed to promote and support the province’s tourism and cultural industries. This initiative, developed in collaboration with industry partners and leaders, will provide support for Ontario’s culture and tourism industries and help to mitigate the economic toll of the COVID-19 outbreak on Ontario’s artists, creators and attractions.
Today, Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture Industries held her sixth a stakeholder telephone town hall and announced the province’s launch of Ontario Live.
This initiative shares with Ontarians inspiring and uplifting culture and tourism content by working with industry stakeholders to keep consumers engaged and ready to travel again when it is safe to do so.

When complete, Ontario Live will allow all Ontarians to access concerts, online art experiences, gallery and museum tours, virtual tourism experiences and much more, from the safety of their own homes. It will continue to evolve to support COVID-19 recovery efforts for the tourism and culture industries.

We encourage all our members to sign up to be included on this resource.

To sign up or browse the website, click HERE.
To look at the list of attractions already on Ontario.live, click HERE.
Sixth Townhall with Minister MacLeod 

Yesterday, the Honourable Minister MacLeod hosted a conference call to discuss the government's response to COVID-19, focused on the regional reopening of Phase 2.

In her update, Minister MacLeod referred to the results of a recent Ipsos poll, which revealed that only 9% of Ontarians would currently be comfortable attending a gallery or museum. This reticence to return to pre-COVID behavioural patterns activities will need to be overcome and the minister discussed initiatives and funding investment. From our notes, $13 million for an Ontario tourism marketing recovery plan, 
in addition to $1.5 million for the Tourism Development Fund, $6.95 million to 13 RTOs, and $700 000 to sector associations active in tourism.
The Ministry is strategizing it’s marketing efforts in three stages:
  • Support Local
  • Promote domestic travel and tourism
  • Promote International travel and tourism

The Ministry is developing ‘Shop Local’ and ‘Support Local' strategies and is taking a leading role in showcasing the safety of Ontario’s tourism, sport, culture and heritage attractions.

In answer to many questions requesting clarity on protocols and safety guidelines, the Minister recommended the Workplace Safety & Prevention Services (WSPS) website, which has a COVID-19 hub.

To access the resources on the workplace safety website, click HERE.

To listen to the recording, click HERE.

The OMA has requested that the Ipsos report be shared.
READ MORE: A Framework for Reopening Our Province, Government of Ontario, Museums Covered on page 19: HERE.
Museums to Reopen with Restrictions in Parts of Ontario

The Ontario government announced that it is moving forward with a regional approach to Stage 2 of reopening the province.

To see which regional public health units will be allowed to move into Stage 2 on Friday, June 12 at 12:01 a.m., click HERE.

Attractions & Heritage Institutions

In these regions, museums, galleries, aquariums, zoos outdoor heritage institutions (e.g., landmarks, outdoor historic sites, botanical gardens), and other establishments primarily engaged in preserving and exhibiting objects, sites and natural wonders of historical, cultural and educational value are permitted to reopen with restrictions.
  • Interactive and high-contact exhibits, amusement parks, water parks and conference centres will remain closed in Stage 2.
  • Lockers will remain closed.
  • The opening of commercial areas (e.g., restaurant, cafe, bookshop, giftshop) are subject to the related guidelines and restrictions.
  • Persons in the place of business shall maintain physical distancing of at least two metres from each other at all times by:
  • Timed entry.
  • A limited number of visitors allowed in a place at one time.
  • Managed visitor flow (e.g., one-way flow).
  • Establishments should consider operating by appointment and/or record each patron's name and contact information for the purpose of contact tracing.
Small Outdoor Events

Non-essential in-person gatherings of any size continue to be strongly discouraged. Small outdoor events, such as cultural celebrations, animal shows and fundraisers will be permitted in line with gathering-size restrictions, subject to local public health requirements.

Event organizers should have in place measures to enable physical distancing for people when in the event space and while waiting to enter, such as one-way traffic, marked lineup areas, and timed entry and length of stay.

Large outdoor events, such as concerts, large festivals, parades and amusement fairs, are not permitted.

To check your public health unit, click HERE.

To read the full press release, click HERE.

To learn more about each stage and read about reopening in detail click HERE.
Minister MacLeod Statement
To Finance and Economic Affairs

On June 4, 2020, Minister MacLeod presented to the Standing Committee on Finance and Economic Affairs dealing with the impact of COVID-19. She answered questions from other members of the provincial legislature on Ontario's tourism sector.

Read the Minister's statement HERE.

The recording of Lisa MacLeod's statement to the Standing Committee on Finance can be found HERE.

The recording of the Q&A with Minister Lisa MacLeod can be found HERE.
Canadians' Attitudes on Returning to Indoor and Outdoor Arts and Cultural Events

Business / Arts, the National Arts Centre and Nanos Research have come together to gauge Canadians’ attitudes on returning to indoor and outdoor arts and culture events across Canada. Over 1,000 people were polled through the Arts Response Tracking Survey (ARTS). The results offer valuable insight for arts organizations across the country to help inform re-opening procedures and programming models. 

Some key findings: 

  • 26% of indoor culture-goers will attend as soon as institutions are open and following public health guidelines
  • 39% of outdoor culture-goers will attend immediately after institutions are open and following public health guidelines
  • 30% of art gallery and museum culture-goers will return immediately after institutions are open and following public health guidelines
  • To return immediately, 45% of art gallery and museum culture-goers need proper implementation of physical distancing and 24% need masks to ensure comfort. 
  • 50% of culture-goers have reported having watched a digital arts event or culture performance online or taken a virtual tour of a museum since the Covid-19 outbreak. 
  • 14% of museum culture-goers say they are willing to pay 50% of a full ticket price to watch the same performance digitally online that they would currently attend in person. 

Read more and see more findings HERE.

Provincial News
$30M from the Regional Recovery and Relief Fund for Destination Marketing Organizations

The Regional Relief and Recovery Fund (RRRF) provides financial contributions (interest-free loans) to help support fixed operating costs of SMEs, where business revenues have been affected by the COVID-19 pandemic and they have been unable to access other Government of Canada measures.

This fund includes $30 million, delivered by the Tourism Industry Association of Ontario (TIAO), to support destination marketing organizations to drive visitors back into local communities as the economy reopens.

Destination marketing organizations (DMOs) are critical to the fabric of local tourism sectors in communities across the region. The funding delivered by TIAO will support southern Ontario's DMOs to drive visitors back into local communities as the economy reopens.

The OMA encourages museums to connect with DMOs to bring visitors back into our communities.

To read the press release, click HERE.

To read more about the RRRF, click HERE.

OMA Initiatives
Save the Date - June 15th, 10am!
Upcoming Webinar: Planning to Reopen your Museum or Gallery - A Conversation

As restrictions in Ontario begin to loosen, museums and galleries are beginning to look at the possibility of reopening. With many questions and uncertainties, institutions are looking for ways to proceed in a way that keeps everyone safe while making the community feel welcomed.

Join us in conversation with Cheryl Blackman, Director of Museums and Heritage Services at the City of Toronto and Stephen Borys, Director and CEO of the Winnipeg Art Gallery for sector perspectives on how you could implement reopening strategies at your institution.

Read more and register HERE.
Ontario Black History Society's President Natasha Henry's Article Published

Last week the OMA shared the OBHS' statement: A Message of Solidarity and a Call to Action. This week we would like to give voice to our colleague at a fellow Provincial Heritage Organization, Natasha Henry, President of the Ontario Black History Society, whose article was published this week in Spacing Toronto. 

If Black lives truly matter in Canada, an apology for slavery is only a first step:

"There are differing views on official apologies. Some believe an apology is an important first step in reconciliation and a key part of redress and remembrance. Others believe that apologies are hollow without concrete policy actions and funding. Then there is another group that doesn’t care for empty platitudes and are only concerned with actionable steps that move the agenda of justice forward."

To read the rest of the article, click HERE.

To read the OBHS' Message of Solidarity and Call to Action, click HERE.

To see more from Inclusion 2025: A Practitioner's Guide to Inclusive Museums, click HERE.

To read the American Alliance of Museums' article "For Museum Leaders Who Want to Do Better," click HERE.

Out-of-Province News
Free Service: Connect with Qualified Business Advisors to Navigate the Impact of COVID-19

The Canadian Chamber of Commerce is leading a new, government-funded initiative in collaboration with EY and with support from CPA Canada and Imagine Canada to provide guidance to not-for-profits, charities, and SMBs.

The Business Resilience Service (BRS) provides access to approximately 125 business advisors from the accounting profession across Canada. The service, available by calling 1-866-989-1080, will connect you with an accounting or tax professional who can provide immediate guidance on available government programs and eligibility, connect you with support organizations and advise on recovery plan decisions. The BRS is available for a limited time.

To read more, click HERE.

Funding Opportunities
Young Canada Works Funding Decisions

Initial funding decisions for YCWHO (summer students) and YCWBCH (graduate internships) for the 2020-2021 program year have been released. Several employers have adapted their original plans in order to continue making use of the program to create meaningful work experiences for students and advance projects.

If you are an employer who has not yet found a student or if you are still trying to figure out whether you can accept the offer in the current circumstances, the CMA is available to explore ideas and options at ycw@museums.ca.
Virtual Museum Of Canada - Call For Proposals

The Virtual Museum of Canada has announced that the next call for proposals for online projects opens on June 17, 2020.

The VMC can help you create a virtual exhibit or tour, a web-based game or app, an educational resource — or any other project that provides a complete online experience.

New: One call for all!

One single call for proposals will be opened for the three investment streams at the same time. As of June, you will be able to submit a proposal for a Small investment (Community Stories), a Medium investment, or a Large investment.

Don’t forget to do a Quick Pitch!

For projects under the Medium and Large investment streams, you can get early feedback on your project by filling out a brief questionnaire called the Quick Pitch.

On June 17, please visit virtualmuseum.ca for details.

For details on the program and application process, listen to our webinar with Megan Richardson from VMC, Making Engaging Online Projects, click HERE.

Other PD Opportunities
Canada Helps Webinar - 7 Ways to Optimize Your Fundraising Emails
June 11, 1:00 - 2:00 PM EDT
Register HERE.

Cuseum Webinar - Striving Towards an Equitable Future: Addressing Systemic Injustice as a Cultural Organization
June 11, 2:00 PM EDT
Register HERE.

American Alliance of Museums Webinar - Virtual Exhibit Prototyping
June 16, 2:00 PM EDT
Register HERE.

Charity Village Webinar - Canadian Fundraising and COVID-19
June 18, 1:00 - 2:00 PM EDT
Register HERE.

American Alliance of Museums Webinar - Looking Ahead: Sustainability Adding Value to Reopening
June 24, 12:00 - 1:00 PM EDT
Register HERE.

Charity Village Webinar - Are Charities Ready for Social Finance? Investment Readiness in Canada's Charitable Sector
June 25, 1:00 - 2:00 PM EDT
Register HERE.
Upcoming OMA Dates

June 15: OMA and OAAG Webinar on Reopening. Register HERE.

June 17: #MuseumsConnectON - OMA Member Check-in. Register HERE.