ONmuseums: Twitter Canada Webinars for Museums

Feb 25, 2021
This issue of ONmuseums brought to you by Lucidea
OMA Resources
Twitter Webinars
Presenter: Laura Pearce, Head of Marketing, Twitter Canada

You asked, we answered. You told us you need support to engage your audiences online to get through the pandemic and to emerge strong. As part of the OMA’s ongoing work to support the digitalization of our sector, we have partnered with Twitter Canada to offer two webinars about how to start strong on Twitter and how to build engagement – planning and analyzing performance, strategically and sustainably. Sharpen your Twitter skills and get ready for May is Museum Month 2021 and the summer season beyond!
Twitter 101 
Tuesday, March 9 at 10am EST

Join Laura Pearce, Twitter Canada's head of marketing, for a webinar on how you can tap into the conversation happening on Twitter every day and engage your audiences - and even have a little fun yourself. Get the basics, and learn about Topics, Lists and Twitter's new conversation controls - and get your burning questions answered. 

Register for Twitter 101
Twitter 201
Tuesday, March 16 at 10am EST

Join Laura for a second webinar on how to take your engagement on Twitter to the next level, driving engagement and reach. Learn how to create Twitter Moments to highlight your best content, dive into analytics and how to measure your impact on Twitter as well as the basics of Twitter campaigns. 

Register for Twitter 201
Meet Laura, Head of Marketing, Twitter Canada 
@lpearce on Twitter

Laura Pearce is a strategic and innovative marketer with 18+ years of experience in digital and multi-platform brand, product and performance marketing. She is currently the head of Marketing for Twitter in Canada where she specializes in real time, content and conversation based marketing, helping consumers and advertisers get the most out of Twitter. According to her Twitter bio she is: a career marketer & avid Tweeter, who loves reading, television, skiing, running, tennis; a world class shopper & mom.
Indigenous Collections Symposium 2021
Session Highlight: Barriers to Access

March 25, 2021
9:30 - 10:45 AM

Jennelle Doyle, Archivist, Library and Archives Canada

Barriers to Access in Archives will engage with the barriers to access that Indigenous people face regarding archival material. Participants will learn about how Indigenous Initiatives have begun to break down these barriers andreshape traditional procedures, and about what Library and Archives Canada is working on to ensure long-term access and use of archives by Indigenous people.

Krista Ulujuk Zawadski, Curator, Government of Nunavut
Collection in Transition will delve into the challenges and opportunities surrounding the Heritage Collections, a large collection the Government of Nunavut inherited in 1999. Participants will hear how the Government of Nunavut found creative ways to oversees the collections, since it does not currently have a museum or storage facility to house them.

Click here to see the Program and Register!
Looking Back & Looking Ahead

In 2017, The Ontario Museum Association (OMA), in partnership with the Woodland Cultural Centre and Deyohahá:ge: Indigenous Knowledge Centre at the Six Nations Polytechnic, held the Indigenous Collections Symposium: Promising Practices, Challenging Issues and Changing the System.

Session recordings, the proceedings of the 2017 symposium, and a report whichoutlined key themes emerging from the participants’ feedback with recommendations for next steps are available online on the OMA website:

Indigenous Collections Symposium 2017 Session Recordings
Indigenous Collections Symposium 2017 Proceedings (English) (Français)
Indigenous Collections Symposium 2017 Next Steps Report
Calls for Committee Participation
An Invitation to Participate

The OMA invites members to join the Professional Development Advisory Committee and 2021 Conference Program Committee.

  • Do you want to get more involved in the Ontario museum community? 
  • Do you want to help create learning opportunities that are inspiring, engaging, challenging, and inclusive? 

We have two committees with open invitations for participation, join us!

Opportunity 1: OMA Professional Development Advisory Committee
  • The purpose of this committee is to provide guidance and feedback to the OMA regarding the professional development needs and priorities of museum workers in Ontario in order to plan valuable and dynamic learning opportunities. 
  • 1 or 2 year commitment, quarterly meetings


Opportunity 2: OMA Annual Conference 2021 Program Committee
  • Develop the call for proposals and select conference speakers and activities that reflect sector needs and create an engaging Conference for delegates.
  • 1 year commitment, monthly meetings


Feel free to submit expressions of interest for both opportunities.

Questions? Email pd@museumsontario.ca.

Members in the News 
Aga Khan Museum acquires massive Lego sculpture of an ancient African metropolis
Museum of Dufferin hosts exhibit for Black History Month
Glanmore National Historic Site hosts new exhibition on Inuit Traditional Knowledge
Timmins Museum hosts Ingenium's Cipher/Decipher exhibition 
External Resources
ICOM Canada Webinar: Towards a New Museum Definition and a Revision of the Code of Ethics
International Council of Museums Canada

March 5, 2021
1.30 – 2.30 EST

On 7 September 2019 in Kyoto, ICOM decided that the vote on the new museum definition should be postponed in order to continue with the discussion furthermore. Before the Kyoto conference, ICOM-Canada had already accomplished comprehensive discussions and had proposed to members during the April 2019 AGA a new museum definition which was then adopted, subject to comments made after, comments which were incorporated. 

ICOM has now broadened the scope. Alberto Garlandini and Bruno Brulon Soares will give a brief overview of the processes “that will shape the museum of the future” with the the different steps for the revision of the Museum definition and an overview of the revision of the ICOM Code of Ethics.

To register, click HERE.
Curators in Conversation: Lessons from the Past on Climate Change and Our Future
Massey College

March 8th
7:00p.m. EST

Join Massey College and the Royal Ontario Museum on March 8 for Massey is Missing COP26 - Curators in Conversation with ROM curators and Junior Fellows from Massey College at the University of Toronto.

To watch the livestream, click HERE.
New Study: Ongoing Impacts of the COVID-19 Crisis on the Charitable Sector
Imagine Canada

Imagine Canada has released their second tracking report on how charities are responding to the COVID-19 pandemic.

While most charities have been able to adapt and innovate to continue to offer services and programs to their communities since the onset of the pandemic, the situation remains challenging. Nearly a year since the onset of the pandemic, the COVID-19 crisis continues to have a significant impact on demand, capacity, and revenue, and is influencing staffing decisions and volunteer contributions.

To view key findings from Imagine Canada's second COVID-19 Sector Monitor study,
click HERE.

For the full report, click HERE.
Canadians' Arts Participation,
Health and Well-Being
Statistical Insights on the Arts

by Hill Strategies

Canadians’ Arts Participation, Health, and Well-Being, the 53rd report in the Statistical Insights on the Arts series, probes the relationships between 15 arts, culture, and heritage activities and four aspects of health and well-being:
  • Overall health
  • Mental health
  • Satisfaction with life
  • Satisfaction with feeling part of the community (i.e., sense of belonging)

While the research reflects data from a 2016 survey, it shows important linkages between the arts and well-being, linkages that are particularly important within the current pandemic and eventual post-pandemic recovery. The pandemic has also raised awareness that many socio-economic factors (e.g., income, age, Indigenous identity, racialized groups) can have a substantial influence on individuals’ health and well-being.

Read more HERE

Ontario Expands Eligibility for
Main Street Relief Grant

Government of Ontario

The Ontario government is expanding the number of small businesses that can apply for the Main Street Relief Grant to help offset the costs of purchasing personal protective equipment (PPE) to cautiously and gradually reopen in parts of the province.

Small businesses with 2 to 19 employees in all eligible sectors - expanded from 2-9 employees - including those in the arts, entertainment, and recreation sector, can now apply. This one-time grant reimburses main street businesses for up to $1,000 in PPE costs incurred since March 17, 2020. 

For more information, click HERE.
Accessibility and Inclusivity Resources
For Virtual Events
More info can be found in the ONN Newsletter.
  1. Accessibility and Inclusivity Resources for Virtual Events
  2. General Virtual Event Resources
  3. Choosing a virtual event platform
Accessibility and Inclusivity Resources For Virtual Events

Below are resources that can help your team learn about integrating accessibility into the virtual event planning and implementing processes. 
Hiring from a third-party organization:
Leveraging services included within your platform:
General Virtual Event Resources
Choosing a virtual event platform

Below are resources to help idenftify the right virtual event platform for your organization. 
Read more HERE.
Five Tips for Encouraging Inclusive Language
in the Workplace

Human Resources Director
"One thing we have all been taught from a young age – but that so often gets forgotten – is that words matter. The words we use can represent a culture, and have done since the beginning of time. If you look through history, you can see a direct correlation between slurs being socially acceptable, and strife inequality. The same goes for organizations. If a culture exists where non-inclusive language is either encouraged or not called out, employees from diverse backgrounds will feel its impact."

Here are five tips for encouraging inclusive language in the workplace:
  • Say something if you hear something non-inclusive.
  • People first principle.
  • Empathy – for yourself and others.
  • Ask, never assume.
  • Know the space.
Read more HERE.
Creative Spaces Mentoring Network
Application Deadline Extended to March 22, 2021

Need more time to complete your application to the Creative Spaces Mentoring Network? Now you have until March 22, 2021!

Don't miss your opportunity to cultivate the skills and network needed to execute a creative space project. Take advantage of this program and be mentored by an experienced professional with one-to-one learning.

To apply, click HERE.
Virtual Event:
Celebrate 20 years of growth and innovation!


March 11th
4:00p.m. EST

Over the last 20 years, CanadaHelps has remained committed to supporting and advancing the charitable sector across Canada. Thousands of charities rely on our technology to raise critical funds to support their mission, and millions of Canadians have connected to their favourite charities and causes through CanadaHelps.

To celebrate CanadaHelps 20th anniversary, they are bringing together sector leaders and innovators to discuss some of the most pressing issues, as well as the greatest opportunities, facing charities today.

To register, click HERE.
OMA Job Board
Education and Events Facilitation Intern
Red Lake Regional Heritage Centre

Deadline: March 02
Read more HERE.
Program Coordinator
City of Kingston

Deadline: March 02
Read more HERE.
Bilingual Coordinator, Policy and Communications
Alliance for Healthier Communities

Deadline: March 05
Read more HERE.
Event and Partnership Coordinator
Science North

Deadline: March 08
Read more HERE.
 Ontario Museum Jobs

February 26: Communications and Public Relations Officer, Ontario Science Centre. Apply HERE

February 28: Marketing and Social Media Officer, Aga Khan Museum. Apply HERE

March 03: Interpretation Officer/Coordinator II, Parks Canada. Apply HERE.

March 14: Associate Marketing & Communications Officer, Indigenous Theatre ProgrammingNational Arts Centre. Apply HERE

To access all OMA Job Board Listings, CLICK HERE

The OMA features job listings from the online submissions received through our website. To submit a listing for an open position at your institution, CLICK HERE!
The OMA Welcomes Your Support

If you are already an OMA member, please renew your membership when you receive an email reminder. If you are not a member, please consider joining, either as an institution or an individual. You can find information about member categories and benefits on our website.

Please also consider making a donation to the OMA on our website or through Canada Helps.

Your support of the OMA and your participation in events like this webinar make us stronger as a sector, and we appreciate each and everyone one of you.

An OMA membership connects you with our network of over 1000 members, representing 700 museums, galleries, and heritage sites across the province. In addition, an OMA membership provides you with the latest news via the ONmuseums newsletter, eNews alerts, and COVID-19 resources to mitigate impact for Ontario museums, galleries and heritage sites.

COVID-19 Resources

The OMA has prepared a dedicated webpage of COVID-19 communications and resources, updated as new information and resources become available.
Read more HERE.

We're Here to Help!

For all questions or inquiries please contact the OMA: community@museumsontario.ca or call 416-348-8672 / 1-866-662-8672.

Marie G. Lalonde
Executive Director

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