Ontario Invests $4.4 Million in Tourism

Dec 10, 2020
Need to Know
Ontario invests $4.4 million to promote tourism
"The Ontario government is investing nearly $4.4 million through the Tourism Economic Development and Recovery Fund and Reconnect Festival and Event Program to support the long-term sustainability of the province's vital tourism industry. This funding will help deliver innovative, safe experiences, like virtual festivals and events, and support tourism operators as they deal with the impacts of COVID-19."

Read more HERE

Six museums and related institutions were included among the recipients of this round of funding, including Haunted Walk "Bubble Tours" Adapted Tour Programs and Virtual Events (Haunted Walks Inc.), The Dino Festival (THEMUSEUM), Hamilton Winterfest 2021 (City of Hamilton - Tourism and Culture Division), The Winter Experience at Mountsberg (The Halton Region Conservation Authority), Culture Days, and the OMA. The OMA received TDERF funds to support delivery of services to members during the pandemic.

Conservation Authorities and Schedule 6 of Bill 229
Schedule 6 of Bill 229- Protect, Support and Recover from COVID-19 Act (Budget Measures), 2020 received Royal Assent on December 8, 2020. This controversial bill has garnered criticism from a variety of organizations including Conservation Ontario, AMO, and numerous others.

Read a media release from partner Provincial Heritage Organization, the Architectural Conservancy of Ontario HERE.

New toolkit created to support promotion
of GLAM benefits
The Ottawa Declaration Working Group, a consortium of stakeholders co-led by the Canadian Museums Association (CMA) and Library and Archives Canada (LAC), commissioned Oxford Economics to look at the economic and societal value of Canadian GLAMs. The CMA, thanks to support from LAC and the Working Group and in consultation with members of the sector, has developed a toolkit which contains both tips and tools to help a wide range of professionals and institutions across the GLAM sector make further use of the findings. We encourage members of the GLAM community to read the study and help get the word out!

Read the toolkit HERE.

Museums in the News
North Huron Museum committee asks Wingham Council to run museum
The museum committee has asked North Huron council to commit to owning and operating the North Huron Museum before they spend the time necessary to complete a proposal. Council had a lengthy discussion at their Nov. 16 meeting. Councillors expressed their concerns, reiterating the KPMG service review recommendations that the township should not be in the business of operating a museum.

Read more HERE

Stratford Perth Museum building 300-seat outdoor entertainment venue
After the museum successfully applied for a $20,000 grant from the Stratford Tourism Alteration Transformation Project, a federally funded program administered by investStratford.

Read more HERE

Haliburton tourism industry experiences varied year due to the pandemic
The Minden Times offers different perspectives and experiences over the course of the pandemic from local tourism and culture leaders, including director of tourism for Haliburton County Amanda Virtanen, Laurie Carmount of the Minden Hills Cultural Centre, Haliburton Highlands Museum director Kate Butler, the Sculpture Forest’s Jim Blake, general manager of the Haliburton Forest and Wild Life Reserve Tegan Legge, and Chris Card, manager of parks, recreation and trails for Algonquin Highlands.

Read more HERE.

Lambton Heritage Museum finalizes details with City of Sarnia to relocate Cantara Cabin 
The log cabin at Canatara Park is moving for the third time in its nearly 200-year history. The City of Sarnia and Lambton County have finalized details to relocate the cabin from Canatara to the Lambton Heritage Museum near Grand Bend.

The plan is to separate and brace the roof and second storey to be moved as a separate section. The main floor will be transported separately, and then the two sections will be reconnected at the museum site.

Read more HERE.

The Aylmer-Malahide Museum & Archives receives generous estate donation
The Estate of Donna Vera Evans Bushell has donated $130,000 to the Aylmer-Malahide Museum & Archives to fund a new ‘Digital Archivist’ position at the Museum, support the purchase of new technologies, boost the use of the ‘On This Spot’ app in the community, install a new large-scale mural in downtown Aylmer, and contribute toward the ‘Museum Relocation Fund’ to strengthen the long-term goal of establishing a new site for the Museum locally.

This significant donation will help the Museum to connect with community members, visitors and students, and add new dimensions to the unique cultural atmosphere in Aylmer and Malahide.

Read more HERE.
OMA Initiatives
Couldn’t join us for the OMA Conference 2020?

The OMA wants to hear from you!

The OMA’s first virtual conference wrapped up last month and we are looking for perspectives from community members that were not able to join us this year.

Click here to fill out a 5-minute, anonymous survey about the factors that influence your conference participation decisions. Your input will help us design a OMA Annual Conference in 2021 that is suited to your needs and make participation next year more accessible and inviting to all members of our community.

Thank you for your support!

Complete the Survey
Out-of-Province News
Young Canada Works program applications open for 2020-2021
Young Canada Works in Heritage Organizations (YCW-HO)
due Jan 22

Young Canada Works (YCW) is an important investment in the future of the museum industry, creating professional development opportunities for future colleagues, all while bolstering the capacity of museums and heritage institutions. The Canadian Museums Association delivers the program on behalf of the Government of Canada and has officially launched the YCW program for the 2021-22 year for both program streams:
  • Young Canada Works in Heritage Organizations (YCW-HO): short-term work experiences for students
  • Young Canada Works at Building Careers in Heritage (YCW-BCH): internships for recent college or university graduates

Employers can visit the CMA's YCW webpage for all the information you need about program eligibility, guidelines and tips on how to submit a great application.
The deadline for applications is January 22, 2021 for YCW-HO and March 1, 2021 for YCW-BCH, so you are encouraged to start now.

Read more HERE

B.C. government to provide $21 million
in COVID-19 support for arts and cultural organizations
While B.C. arts events are on hold during the current provincial health orders to reduce escalating COVID-19 cases, the provincial government has announced that it will provide more financial assistance to arts and cultural organizations that are facing struggles during the pandemic.

As part of the provincial economic recovery plan, the B.C. Arts Council will provide $21 million for the arts and culture sector, including $16 million allocated for an expansion of the Arts and Culture Resilience Supplement and $5 million for the Pivot Program designed to help organizations adapt to pandemic changes.

Read more HERE.
CERS & CEWS Tip Sheets
Our colleagues at Young Associates have created tip sheets to help you navigate two government programs, the Canada Emergency Wage Subsidy (CEWS) and the Canada Emergency Rent Subsidy (CERS).
Read more HERE.
Three resources to help you
tell your heritage story
Heritage places are filled with great stories to tell. But how can you share your message in a way that engages, compels and inspires – and wins you a wider engaged audience – especially important during these restrictive COVID times? The National Trust for Canada has created some storytelling resources:
Read more HERE.
OMA Office Closure
The OMA office will be closed from December 21 - January 1 (inclusive). We look forward to connecting with you again in the new year, and we wish everyone a safe, healthy, and happy holiday season! 
The OMA Welcomes Your Support
If you are already an OMA member, please renew your membership when you receive an email reminder. If you are not a member, please consider joining, either as an institution or an individual. You can find information about member categories and benefits on our website.

Please also consider making a donation to the OMA on our website or through Canada Helps.

Your support of the OMA and your participation in events like this webinar make us stronger as a sector, and we appreciate each and everyone one of you.

An OMA membership connects you with our network of over 1000 members, representing 700 museums, galleries, and heritage sites across the province. In addition, an OMA membership provides you with the latest news via the ONmuseums newsletter, eNews alerts, and COVID-19 resources to mitigate impact for Ontario museums, galleries and heritage sites.

COVID-19 Resources
The OMA has prepared a dedicated webpage of COVID-19 communications and resources, updated as new information and resources become available.
Read more HERE.
We're Here to Help!
For all questions or inquiries please contact the OMA: community@museumsontario.ca or call 416-348-8672 / 1-866-662-8672.

Marie G. Lalonde
Executive Director

For any questions or comments, please contact
Marie Lalonde, Executive Director, (mlalonde@museumsontario.ca)
and Christopher Shackleton at community@museumsontario.ca
or by phone at: 416-348-8672 or toll free, 1 866 662 8672. 

Ontario Museum Association
Monday-Friday, 9:00am - 5:00pm
Toll-free in ON: 1-866-662-8672
Phone: 416-348-8672
Fax: 416-348-0438

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