Digital Skills Course: Reaching, Engaging, and Inspiring Online Audiences

COURSE DESCRIPTION How well does your website, social media program, or other online programs serve your public? What might improve your museum’s impact in the online world? Learn how to propose accessible methods to assess current engagement levels and outline effective solutions for existing and new online programs, including methods of generating revenue. Each week students will read articles, participate in hands-on and collaborative learning activities, and analyze case studies. Students will demonstrate their knowledge and understanding of the content in the final assignment: creating a plan to improve the impact of an online public program at their own museum. CORE TOPICS INCLUDE: - Observing online engagement - Understanding the needs & expectations of online audiences - Identifying effective experiences for different platforms - Exploring accessible & inclusive practices - Planning for online revenue generation

Online

Apr 22 - Jun 03, 2024