The Ontario Museum Association works with its members to ensure a relevant and sustainable museum sector for the benefit of Ontario residents and our global community. For any advocacy-related questions, please reach out to OMA Executive Director Marie Lalonde at  

An advocacy-focused newsletter is sent to members on the 2nd Thursday of each month. See past issues here


Jump to COVID-19 and Ontario Museums

Advocacy Resources

The documents below have been developed by the OMA to assist Ontario museums in communicating their impacts. For any further assistance, please do not hesitate to contact the OMA. 

An image of the document "Museums and Rural Communities"

An image of the document "Ontario's Museums and Action Plan"

An image of the document "Museums and Your Municipality"

An image of the document "Ontario Museums Vital Tourism Assets"








Current Advocacy Initiatives

COVID-19 (2019 Novel Coronavirus) and Ontario Museums

COVID-19 and Ontario Museums: 2nd Survey

Deadline to respond: September 4, 2020

We ask that you complete this second Survey to capture impacts of COVID-19 on museums to the end of July 2020. Survey responses provide evidence that forms the foundation of our advocacy work with government, funders, and other organizations.

Respond to the Survey HERE

Download a .PDF of the Survey Questions HERE. 

Read the Key Findings from the OMA's first COVID-19 Survey HERE. 

Submission to the Federal Budget 2021
On August 7th the OMA submitted five recommendations to the federal government to be taken into consideration in advance of the upcoming federal budget. The OMA fully supports and reiterates the recommendations of the Canadian Museums Association. 

The OMA recommends:
  • That the 2021 Federal Budget extends and increases emergency support to museums;
  • That through the 2021 Federal Budget the government continues to prioritize an investment of resources toward the review of the national museum policy;
  • That the Federal Budget increases funding to Canada's museum to at least $60 million annually;
  • That the government fund initiatives for digital transformation in museums; and
  • That the government expands the Endowment Incentives and Limited Support components of the Canada Cultural Investment Fund to include heritage organizations including museums. 
May is Museum Month and International Museum Day 2020
The OMA has prepared a statement for May is Museum Month / Mai, Mois des Musées and International Museum Day that can be shared widely and with media outlets. 
The OMA has also prepared a template letter for members to send to their MPPs.
OMA COVID-19 Impact Survey
Key Findings
The OMA's COVID-19 Impact Survey collected essential information from March 20 to April 1 on the effects of the global pandemic, presenting a snapshot in time. 
Some key findings include:
  • 68% have delayed or cancelled seasonal hiring
  • 63% of respondents will lose all revenue for April 2020
  • 67% report potential for further job losses


Read a message from OMA Executive Director Marie Lalonde HERE. 

Read the full Key Findings HERE. 

Download an infographic HERE.
Please see the link below for collected information and resources regarding the novel coronavirus and its impacts for Ontario museums. These resources are not to be taken as legal advice or a definitive answer for any particular museum, but rather as a guide for preparedness for the field. We encourage members to consult relevant policies & legislation. 
COVID-19 Resources for Ontario Museums HERE


The OMA has written a letter to Ministers MacLeod, Phillips, and McNaughton to request serious consideration and support of museums during this critical time in response to COVID-19. The OMA made the following recommendations:

1. An Ontario Museums Relief Fund

2.  A Digital Response Fund

3. Early (first quarter) distribution of Ontario funding for museums and heritage organizations (Community Museum Operating Grants, Heritage Organization Development Grants, and Provincial Heritage Organization Grants)

4. Expanded employment program and income support measures, and facilitated access to these programs are top concerns for all Ontarians, including Ontario's museums.

Read the Letter HERE. 

Support the OMA's recommendations by sending a letter to your local MPP. 

Download a template letter HERE.
Find your MPP's contact information HERE.

Support for Ontario Museums in 2020 Budget

The Ontario Museum Association has recommended two areas for funding to the Ministry of Finance and the Standing Committee on Finance and Economic Affairs in advance of Ontario’s 2020 budget.

The two recommended areas for funding are:
  • Create Jobs for Young People in Growing Sectors 
  • Develop Digital Access & Engagement for Rural Communities
Read the full Submission HERE.

Museum staff, volunteers, and board members can support the OMA’s Submission in two key ways:

For more news about Advocacy, see the Advocacy editions of the OMA eNewsletter, ONmuseums, on the second Thursday of each month. ONmuseums is an OMA Member Benefit; to learn about membership, click here!