Friends, Followers, Feedback: Social Media Policies & Evaluation Tools

Thursday, October 7 - 2:00 to 3:15pm


Nicole Drake, Fund Development Officer, Brant Historical Society; Katrina Urban, Education and Community Relations Officer, Museum of Ontario Archaeology

Many museums now use social media tools such as Facebook and Twitter, but few are effectively monitoring their online activity or achieving their full potential to engage new audiences.

This session results from the speakers’ efforts to develop best practices and policies for their respective museums to responsibly engage the public online. By combing panel presentations with activities and discussion, the presenters will provide participants with the tools to do the same. Focus will be on developing social media policies and practices that work for museums, and evaluating your online presence.

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