Participants will gain the knowledge and skills required to coordinate the objectives and activities of the museum with the specific needs of its communities. The course is designed to look at a wide range of issues facing museums in their search for audiences and support. Emphasis will be placed on finding practical solutions and sharing ideas. Core topics: relationships between Canadian museums and their communities in a rapidly-changing social, political and cultural environment re: programming, mission statements, audience development, marketing and fundraising; tools and practical solutions to negotiate support from potential sponsors and to communicate effectively with target audiences.
Course Dates: August 11-13, 2021